Woman as Leaders an Example by

Woman as Leaders Considerable recent research has been conducted that defines women as leaders manage or lead in a different way from the manners men do. Proponents of the women do lead in a different way proposition hypothesize that women intrinsically own or develop certain characteristics of personality that deviate penetratingly from male leadership uniqueness. For instance, Flynn (1994) developed a supposition that women are professed stereotypically as working from individual vulnerability and oblique power bases, whereas men are found as using strong antagonistic sorts of power. Need essay sample on "Woman as Leaders" topic? We will write a custom essay sample specifically for you Proceed Till near past the general view about business administration was an arrangement subjugated by males whose leadership style was action-oriented, hierarchical, and also quasi-military. The superlative leader was viewed as a sovereign, sturdy, characteristic hero. However at the present a new cohort of women is carrying to business a style frequently explained as more consensus-building, more open and comprehensive, more liable to support contribution by others, and even more considerate than that of several males. The women leaders hardly ever or never gave orders; opting instead to encourage their employees involvement in decision making. Women leaders give confidence to employees to perform together towards the ultimate aims. The finding, female leader as a participative, employee-involved, team-based leader is harmonious with the recent research theories on female authority bases; none of the women refer to her position in the association as a stage for pressurizing nor she uses coercive authority. The considerable recent research led to the growth of a heuristic form of women leadership. This model distinguishes a woman leader as one who favors to function from a reward authority foundation. Under this model female leaders possess an elevated degree of employee participation that characteristically results in a team-based administration approach. In addition, this woman has entrepreneurial visualization, which she is competent to converse efficiently to her team members; this in turn provides as an unexpected inspiring strength to accomplish the objective of the association. (Patricia, 2004) Finally, these female leaders promote mutual confidence and value between her and her team members. Hence I support the statement that considerable recent research has been conducted that defines women as leaders and contrasts the results of female and male leaders. References Flynn, L.P., Shore, L. (1994), "Gender and context: the moderating effect of work group gender composition and occupation sex-type on work attitudes and behaviors ", Proceedings of the Southern Management Association, Southern Management Association, Valdosta, GA, pp.489-91. Patricia S. Parker, (2004), Race, Gender, and Leadership: Re-Envisioning Organizational Leadership from the Perspectives of African American Women Executives, Lawrence Erlbaum Associates, Mahwah, NJ.

buy custom Literary Comparison of “The Hand” and “Love in L.A.”

buy custom Literary Comparison of â€Å"The Hand† and â€Å"Love in L.A.† Literary Comparison Sidonie-Gabrielle Colette and Dagoberto Gilb Abstract The stories The Hand by Sidonie-Gabrielle Colette and Love in L.A. by Dagoberto Gilb have numerous elements of symbolism. At first sight, it seems quite hard to compare such different stories. The first short story was written 69 years earlier than the second one. The similarity of the symbols in The Hand by Colette and Love in L.A. by Dagoberto Gilb is not obvious at first, but after careful analysis one can find a lot of similarities in the use of symbols in these stories. Colette in The Hand tells a story about a young woman that got married not long ago and is in love with her husband. However, one night she notices that the hand of her husband that she likes to kiss is not as perfect as it seemed to her. She understands that love and marriage are not so ideal and do not look like a dream; she realizes that marriage means also diplomacy and sometimes obedience. In the morning, despite her fear and disgust, the wife kisses her husbands hand.

Synopsis of a Contemporary Strategic Issue Essay

Synopsis of a Contemporary Strategic Issue - Essay Example innacle of Japanese innovation, very recently, Toyota has had to recall 8m vehicles due to â€Å"unintended acceleration† (The Economist, Feb 11, 2010). Toyota Prius (the hybrid vehicle) has developed problem with brake pedals that refuse to open (The Economist, Feb 9, 2010) and 440,000 vehicles would have to be called back. The firm’s reputation for quality on which the organization was built has been shattered. Toyota is busy chasing volumes at almost any price. Its global market share has fallen to 11.8% from 13.1% (Appendix A). The business environment is currently turbulent and according to Ansoff, to survive and succeed in an industry the firm must be able to match the aggressiveness of its operating and strategic behaviours (Thompson & Martin, 2005). The business environment is characterized by several factors and the resources of the organization and the values must be congruent to the needs of the environment. Changeability of the market environment- the current market is turbulent due to global economic downturn. Besides, due to the large amount of vehicle recall, Toyota’s market capitalization has dropped. The cost of recall is $2bn dollars (The Economist, Feb 9, 2010). Globalization, individualizations, digitalization and increasing competition have increased the speed at which change is taking place in the industry (Jain & Garg, 2010). The car makers can now expand to new markets a fast pace. Fertility of technology: The firm has always prided itself in being leaders in innovation but the cars rolled out recently have problems with brakes. The floor mats are badly fitted. All these suggest that the organization has to rethink its outsourcing policies. Toyota has depended on several layers of suppliers which has helped them to reduce the costs (SD, 2006) but they need to take note that most of the accelerator pedals were supplied by American parts-maker (The Economist, Feb 11, 2010). However, many automakers use the same suppliers and a domino

Homo floresiensis or the Hobbit or Flores man, is it a homo erectus Research Paper

Homo floresiensis or the Hobbit or Flores man, is it a homo erectus - Research Paper Example These remains have increased historic researchers’ curiosity of intense research in order to determine if they represent a distinct species from modern humans. This scientific controversy progress has closely been followed by different forms of media. The most remarkable feature of this hominid is that it has a small brain and body. However, it could have survived until the recent past, about 12,000 years ago. Together with the skeletons were archeological horizon’s stone tools. Critics of this species claim that they are HomoSapiens going by their physiology and anatomy. The other hypothesis is that these individuals did have functional thyroids during their birth, and this resulted in myxoedematous, a kind of endemic cretinism. To prove the hypothesis wrong or right, researchers are in the process of finding preserved mitochondrial DNA, so that they can compare it with samples from the same specimens from fossilized HomoSapiens and Homo. The possibility of the similarity between Homo floresiensis and Homo sapiens is a study that needs further research. Though many scientists and scientific groups have shown mush interest on this subject, they still have not yet found the truth. However, the already found research findings indicate that this species is different from today’s human in several ways like body and brain size. Furthermore, its time of existence is also questionable. Mitochondrial DNA, which is still in the process of being undertaken, might be the only hope that will answer the many questions that scientists want to answer.

The Israel-Palestine Conflict Research Paper Example | Topics and Well Written Essays - 2000 words

The Israel-Palestine Conflict - Research Paper Example Generations upon generations of civilians have lived and died amidst this protracted war, victims of and witnesses to the seemingly limitless capacity of human beings for violence. The struggle for peace is indeed an aspiration that the whole world shares – and yet, history is rich with examples that tell us that peace without justice is an unsustainable project. The atrocities perpetrated in the context of the conflict must be accounted for, and there must be redress for the injustices wrought to the nameless and faceless victims. However, justice is not a one-size thing that fits all propositions. Efforts towards its introduction in a region as divided ethnically as Kosovo need to include clear-cut and streamlined efforts to address horizontal inequalities – defined by Stewart (137) as â€Å"inequalities among groups with shared identities – identities formed by religion, ethnic ties or racial affiliations, or other salient ways that bind groups of people toge ther†. Certainly, this includes looking at the broad and multiplex power dynamics that underlie these identities and become the basis for the conferral or denial of economic, political or social privilege. This is of course exacerbated when set against the backdrop of a conflict economy. Kamphuis (185) describes a conflict economy as one â€Å"that leads to the breakup of administrative and social institutions, the flight of human capital through migration, and the destruction of infrastructure for education and health care† – the clear contextual backdrop of the Israel-Palestine crisis. There are also political complexities that come into play. Writers like Danny Rubinstein write that Palestinian nationalism is on the wane and that â€Å"about twelve thousand Palestinians from East Jerusalem have received Israeli citizenship† (1). But almost on a daily basis, we are besieged by news report on intensified â€Å"terrorist† attacks by Palestinian figh ters. Indeed, it is hard to make a clinical assessment of the situation. I argue that investigating the extent to which horizontal inequalities were addressed may be done using the multiple dimensions of justice enumerated by Hellsten (79) as analytical tools or criteria – (1) justice as the establishment of public safety and individual security, securing the lives of civilians from acts of violence; (2) justice as reconciliation and redress for past grievances, embracing the concept of restorative justice; (3) distributive and social justice, which focuses on social and economic well-being on a more long term period, and (4) political justice, involving participation and inclusion is governance. This means that all these imperatives must be addressed and dealt with, rather than one criterion alone and sacrificing the rest, e.g. reconciliation at the expense of resource redistribution, economic growth at the expense of political participation, governance, without rectifying i ndividual criminal responsibility. In countries fraught with sharply-drawn ethnic lines where political and economic privileges are denied or granted on the basis of ethnicity, satisfaction of the requirements of these dimensions of justice cannot take place without addressing horizontal inequalities. In a similar vein, aspiring to address horizontal inequa

Game Mechanics In Racing Games

Game Mechanics In Racing Games The very first racing game built by KONAMI was Road Fighter (Konami, 1984). The goal of the game was to reach the finish line without running out of fuel. The interesting part was each time the player gets close to finish line without getting crashed; a superman flies by and the player gets extra 1000 points. If you havent noticed before, the superman has K marked on his dress, which probably stands for Konami. But, if you see from a developers point of view, the superman bonus is the result of reward and feedback game mechanics. This point bonus encourages players to play better. It makes the game more interesting and players concentrate more in order to get the bonus Superman points. Game mechanics is a huge subject. It has been used in many fields today, other than video games. Game mechanics have been used for growing the players interest and involvement in gameplay, but as the area of game mechanics became largely successful, it started being used in other fields for other purposes. With the research on game mechanics, I try to study and understand the vast game mechanics subject and its application in various fields. I have also tried to form up a definition and apply it to study gameplay in various games. At last, a thorough study of game mechanics in racing games is attempted, and I introduce a new mechanics for racing games. Research Context The example above explains the game mechanics at quite brief extent. Here, I present some definitions by various researchers as well as own thoughts, experience and some examples. Game Mechanics Definitions Different researchers provide different game mechanics definitions, most likely related to their research. Here are some of the definitions given by some authors. Miguel Sicart defines game mechanics as: Methods invoked by agents for interacting with the game world. (Sicart, 2008) Here, Sicart offered a formal definition for game mechanics as he exercises this definition with a comparative analysis of Shadow of Colossus (Team Ico, 2005), Rez (United Game Artist, 2002) and Every Extend Extra (Q Entertainment, 2006) to research game context and user experience. One of the game mechanics definitions that Sicart has mentioned in his research is by Lundgren and Bjà ¶rk (2003) as: any part of the rule system of a game that covers one, and only one, possible kind of interaction that takes place during the game, be it general or specific. The definition given by Lundgren and Bjà ¶rk covers traditional board games and puzzle games, rather than video games. However, they mention that most of the mechanics identified in their research can easily be brewed into video games played on PCs and consoles. It would have been easy to describe these game mechanics without starting from traditional games, but, starting from traditional games also opens up a way that allows easy comparison between computer-based games and non-computerized games. Mike stout (2010) explains how to come up with a better game mechanics when the gameplay is repetitive and boring. Stout describes game mechanics as A major chunk of gameplay. He gives an example of The Legend of Zelda: A Link to the Past (Nintendo, 1991) and the game mechanics used in the game like: sword combat, block pushing, boomerang throwing, swimming, button based puzzles, Hazard-avoidance, etc. (Stout, 2010) Amy Jo Kim explains game mechanics applied in functional softwares and social media as The system and features that makes games fun, compelling and addictive. Kim also explains how game mechanics is brewed into social media like eBay, Facebook, YouTube etc, (Kim, 2009). Game mechanics is a subject that is used in many fields other than video games like, social media, social games and entertainment, consumer products and services etc. Game Mechanics in Social Media Social media sites like facebook.com, eBay.com, youtube.com etc. Implements game mechanics at a very large scale. Amy Jo Kim (2009) explains how collection, points, exchange, feedback and customization mechanics is implemented in social media. For example, ebay.com gives rating and feedback score to the sellers based on the feedback received from customers or buyers. The feedback is accessible through sellers profile page where any user can check the ratings and score. This mechanics improves the seller services. Tesco PLC has implemented point mechanics to attract more customers. The customer gets certain points for purchases made at Tesco shops through Tesco Clubcard. Later, they can redeem points for other offers of items. Tesco makes various offers available through Clubcard points which drive customers to purchase more products. (Tesco, 2010) Jesse Schell (2010) presented multiple examples of game mechanics used in non-game media in his presentation Design outside the Box at DICE Summit 2010. Schell mentions new Ford Fusion hybrid car that comes with an EcoGuide facility, which is basically an implementation of feedback mechanics. Its a virtual plant in techno meter; the plant sprouts more leaves as your miles-per gallon go up, indicating how green your motoring is. (Goodwin, 2009) Here, feedback mechanics is used in such a way that might affect the way people drive their car and possibly encourage them to drive in an eco-friendly way. MouseHunt (HitGrab, 2008) and other facebook games are mainly based on points, feedback, collection, and customization mechanics and MouseHunt can be the best example of it. The player is required to build a mouse trap to catch mice and when a mouse is caught, the player is awarded with points and gold. The game keeps a track of points and gold on leaderboard. The mice caught by the player are added in his collection. Game Mechanics in Mainstream Games Quake (id Software, 1996) popularized rocket jumping mechanics. Rocket jumping is the technique of firing a rocket launcher or similar explosive pointing at the ground or at wall and jumping at the same time. The explosion propels and accelerates the players jump to large distance. Rocket jumping mechanics was introduced in Marathon (Bungie, 1994) and Rise of the Triad (Apogee, 1994), adapted in Team Fortress 2 (Valve, 2007) Unreal Tournament (Epic Games, 1999) and others. (Wikipedia, 2010) Another popular game mechanics is slow motion. The gameplay of Max Payne (Rockstar, 2001) involves bullet time-based action sequences. Bullet time slows the passage of time down to a certain level and enables the player to perform special moves. Time based mechanics is also one of the main features in later versions of Prince of Persia series (Ubisoft, 2003). This mechanics makes the prince able to slow down or rewind the time and perform special combat moves. Portal (Valve, 2007) is a single player Puzzle-Platformer game that consists primarily of a series of puzzles that must be solved by teleporting the players character and simple objects using the portal gun, a unit that can create inter-spatial portal between flat planes. The game received praise for its unique gameplay and darkly humorous story. Portal seems a perfect combination of Challenge and Skills, though its gameplay consist teleportation based puzzles only. The gameplay contains no combat sequence or rocket jumping or slow motion. Kill.switch (Namco, 2003) introduced cover and shoot mechanics which was adapted into Gears of War (Epic Games, 2006). As described by Miguel Sicart (2008) Gears of War introduced an effective combat tactic where the player takes cover behind a block or a pillar and patiently shoots enemies. This third-person combat design also influenced Grand Theft Auto IV (RockStar North, 2008) and became highly popular. But Grand Theft Auto series is more popular for its variety of gameplay which consist of action, adventure, driving, racing, and stealth elements. The GTA series is also a good example of open world type of video game level design concept where a player can roam the virtual world at any point in the game. It also contains sandbox style nonlinear gameplay where the player can complete challenges in any sequence. The Game sold 2.5 million units in the America on the first day. (Mazel, 2008) The roots of open-world game concept go back to space simulator Elite (Acornsoft, 1984). However, we get to see open-world gameplay implementations in Midtown Madness (Microsoft, 1999), Need for Speed Underground 2 (EA Games, 2005) and Burnout Paradise (EA, 2008) as well. Game Mechanics in Racing Games The main gameplay in racing game is driving the car. However, many racing games offer various gameplay that are unique to the game itself. Need for speed: Underground (EA Games, 2003) has a unique win condition. The player has to finish the race at first place only in order to win the race, even if there are more than two players playing. This finish-first only mechanics deliberately increased the challenge level in the game. Underground emphasis heavily on import racing scene and featured vehicles associated with it. Cars can be customized to increase performance and visuals. Underground also featured EA Trax (EA Games) which is a collection of soundtracks. Overall, Need for Speed Underground contains multiple game mechanics that appealed many racing game lovers. According to VGChartz.com, the game sold 6.49 million units of PS2 version of the game till date. (VGChartz, 2010) Trials HD (RedLynx, 2009) is a combination of puzzle and stunt bike driving. It doesnt have any competitive race, as in the player has to get through a number of obstacles with as few crashes as possible. The challenge in the game is to balance and control the speed so that the player can pass through obstacles successfully. The game uses 3D graphics but the player can only more forward and backwards. However, the player can lean front or back to perform special moves or stunts. With such limited movement, the controls are also made simple. Trials HD also has a leaderboard feature, and when connected to Xbox Live, the player can compare his progress with his friends. Split Second (Disney, 2010) introduced destructive environment, which, when triggered by player it creates obstacles for other players. As a player performs stunts like drafting, drifting or precision driving, the powerplay meter builds up which allows the player to trigger special events like creating obstacles, enabling shortcuts or altering the race track entirely. High speed racing, imported cars, customization, stunts, crashes and motion blur can be noted as features of a racing game required to make it best selling. Burnout (Acclaim Entertainment, 2002) is noted as the initial in a series of high-speed racing games which also includes high risk gameplay mechanics. Burnout paradise (EA, 2008), the recent release in burnout series, features an open world environment called Paradise City, with day-night cycle. Game Mechanics include stunts, car crashes, and motorcycles. A very player favourite and famous gameplay is Crash Mode in which players can cause car crashes. However, in burnout paradise, the Crash Mode is called Showtime and records are kept for players biggest crash. The game contains best time for every street in the game which encourages the player to keep on driving to get the best time. Recently released blur (Activision, 2010) incorporates real world cars with arcade style handling and vehicular combat. It introduces a completely new type of gameplay to the current racing genre. However, it is brewed with the power ups mechanics that has been used in many games. It also uses the ranking and perk system. The race starts without a count-down timer which is currently popular; we can see such game mechanics in Split second and need for speed series. Results and Contribution The Definition I would like to give a brief explanation rather than a definition. It is possible that this has been mentioned some or other way in many articles. Game mechanics is a set of rules that builds a specific gameplay which makes the game more challenging, interesting and player-involving. Game mechanics can also introduce new ideas or variety within a game, which ultimately makes a game fun. Game mechanics can be used to build up such a gameplay that motivates or manipulates human behaviour. The definition explained here has been used to study and understand the game mechanics and gameplay in a variety of games mentioned in the research. Game Mechanics In Racing Genre When it comes to racing games, speed is everything. The faster the gameplay is, the more the excitement, interest and challenge will be. In a racing game, the player is not given a high performance car at the beginning of the game, but as he levels up in the game, faster cars or performance upgrades that can boost up the speed are unlocked. This mechanism creates a need of high performance car, and as the player progresses further, the game feels more rewarding. Free roam mode or open world environment plays a crucial part in racing games. Player gets a chance to explore the environment and start the race whenever he wants to, which gives a realistic feeling to the game. Players usually get attracted towards imported cars. Car customization has become an important feature of racing games. Models of original cars are highly praised by players and. They have a tendency to customize their cars and show off as well. Leaderboards allow players to compare their best times, high score and achievements, which also keeps a player engaged in game. Challenge is not the only element a player is looking for in racing games. A number of games provides stunts and car crash based gameplay. Trials HD (RedLynx, 2009) and Burnout series (Criterion Games) are good examples of it. Player can drive through a signboard or perform a stunt in burnout paradise to gain extra boost, where Trials HD is all about passing through obstacles by performing stunt moves. Such game mechanics inserts the element of fun in games. A few arcade style racing games have been avoiding the use of start up countdown. The round starts with ongoing race and the player gains control of the car after a cut scene. This type of mechanics is seen in triple-A titles like Blur and Split second. However, Simulation style racing games, where the realism is more persistent, follows the traditional countdown start-up of a race. Need for speed underground featured finish-first only mechanics. In order to win the round, the player has to finish at first place and first place only. This increases the challenge at a high degree, but it also seemed to be improving the player skills. Other notable game mechanics or gameplay features includes motion blur, car pursuit, allowing player to create tracks etc. Music and soundtracks also play an important part in making the game more interesting. Who wouldnt listen to hip hop or rock music while driving ones favourite car at top speed? It is believed that EA Trax has played an important part in the success of Need for Speed series. Gameplay is designed by brewing multiple game mechanics together. There is no specific recipe to make a best-selling racing game, but a game with various gameplay is more likely get popular. Developing a new Game Mechanic for Racing Games Whether a player is performing stunts, chasing a car, trying to make a huge crash score, or just playing a normal race, the core element is speed. Wouldnt it be great if a car never lose speed unless it is commanded to? Here, I have attempted to come up with such a game mechanic. During a race, if a player hits an obstacle, the car will lose health points but not the speed; the car will continue running throughout the track without losing its speed. However, massive loss in health points will ultimately result the player lose the round. The game presented here demonstrates the game mechanics with some other features as well. The demo consists of a single straight track. Instead of solid obstacles, the player will face white ghosts on track. On colliding with a ghost, the car will go through it but will lose health points. The race does not start with a countdown; instead it begins with the player car running at minimum speed; which increases the challenge from the beginning. On the other hand, if the player runs out of health, or fails to finish the race at first place, he loses the round. But, if the player finishes at first place without losing any health points, he wins a perfect finish. The demo also features some power ups. If the player picks up a health pack, the car health is restored. Slow motion slows down the game, allowing player to easily move through ghosts. Once activated, the game runs in slow motion for 10 seconds. Another power up is a shield which protects player from getting hurt by ghosts or opponent cars. The shield, once activated, stays active for 5 seconds. Shield provides a great advantage. When activated, the car will run 2 points slower than the real speed. Opponents do not collide or influence the players game; however, if collided with opponent cars, the player car will lose health. Evaluation Game Mechanics The following racing mechanics have been implemented into the demo, speed mechanics, power ups, random obstacle mechanics, competition mechanics, countdown less start up and finish first only. The gameplay was changed regularly as the demo was forming up in order to get the optimum effect of the mechanics. Multiple values were changed to improve the difficulty and challenge. However, it was also ensured that the difficulty is not far above the ground. Besides game mechanics, the gameplay can be improved with better feedback, graphical and visual effects, music and sound, more rewards or other bells and whistles. The Gameplay A game demo or a beta version of a game is made for testing purposes. The developers would test the graphics, frame rate or overall performance. Here, the game demo was made for an identical aim. The game demo was given to a group of game enthusiasts. Afterwards the reaction of the players towards the game mechanics was observed. The demo has a look and feel of classic road fighter (Konami, 1984) and the players did miss the superman bonus point. Random obstacles increased the challenge; it made the demo interesting as well. The demo has proved to be an ideal combination of challenge and skill. The players had to concentrate more in order to achieve the perfect finish; several players attempted more tactical approach to win the race. When asked about each feature of the game separately, the replies were encouraging and prove the success of the demo. User Comments Here are some comments given by players who tried the game demo. The game is quiet good; the ghosts were terrible as they ate up all my health in the first round. I rate it 4 out of 5. Pratik Solanki The concept was different from other games, though the difficulty level was maintained throughout the demo. It seemed easy to win the game, but it was tough to achieve the perfect finish. 3.5 out of 5 Kushal Joshi The game gets addictive as soon as you start playing Dirk Fortmeier The Research Game development is not quite possible without understanding game mechanics. Gameplay is an important factor that attracts a player. The research on game mechanics helped to understand why a particular gameplay is more interesting and player involving. Conclusion

Harry Potter And The Sorcerers Stone Essay examples -- Essays Papers

Harry Potter And The Sorcerers Stone Harry Potter starts off slow, but gets very interesting near the end. In the beginning, you meet the Dursleys, Harry’s aunt, uncle, and their son Dudley. Then you learn that Harry’s parents were witches, and that they were destroyed by a evil wizard. A good witch, Albus Dumbeldoor, sends Harry to the Dursleys, because they’re his only remaining family. The Dursleys however, hated Harry and his family, so Harry was mistreated for years. He was forced to live in a cuborrod under the stairs. He had to watch as the fat, stuck up Dudley got whatever he wanted, and then usually broke whatever it was he got. Then one day Harry got a letter. As Harry was beginning to read the letter, his uncle, Vernon Dursley, took it from him. After reading the... Harry Potter And The Sorcerers Stone Essay examples -- Essays Papers Harry Potter And The Sorcerers Stone Harry Potter starts off slow, but gets very interesting near the end. In the beginning, you meet the Dursleys, Harry’s aunt, uncle, and their son Dudley. Then you learn that Harry’s parents were witches, and that they were destroyed by a evil wizard. A good witch, Albus Dumbeldoor, sends Harry to the Dursleys, because they’re his only remaining family. The Dursleys however, hated Harry and his family, so Harry was mistreated for years. He was forced to live in a cuborrod under the stairs. He had to watch as the fat, stuck up Dudley got whatever he wanted, and then usually broke whatever it was he got. Then one day Harry got a letter. As Harry was beginning to read the letter, his uncle, Vernon Dursley, took it from him. After reading the...

Advertisement Pitch

Good morning/evening, my name Is Blair Holder, and I am a representative from Toto Communications. Before I begin my presentation, I would Like to welcome the CEO of Roger and Hill industries, Mr. Sadden Brown, and the Head of Marking and advertising, Mrs. Julie Walters. It is a pleasure to have you here for the presentation today. Recent marketing attempts to for this product have not been as effectively executed as they could be. Unfortunately, the sales statistics from your previous marketing campaigns have proven ineffective, only decreasing in demand over the past year.With the experience in marketing and advertising of my team at Toto Communications, your sales will undoubtedly Increase and your product will be the best seller in this area of marketing. Following extensive market research, we here at Toto communication believe we have established the ideal target market for your product. Recent studies indicate that 78% of men who are interested in your product range between th e ages of 20 and 25. Of this 78%, 80% are single, middle-class men looking for a suitable companion to accompany him.With this information, the research team have come to he conclusion of advertising your product In ‘Next Luxury magazine. Next Luxury publications are designed to teach men how to improve their manner and live a better lifestyle. By presenting Perfume in Next Luxury magazine, the product will become Internationally recognizes, and capable of creating a trend-setting phenomenon for all middle-classed men. The advertisement created consists of three colors: black, red and white. Significant colors In an advertisement are essential for selling a product successfully.For Perfume, color black represents power ? a quality all men thrive to possess, and yester – a trademark of fantasy which undeniably intrigues women. The color red represents passion and danger; two qualities which, when combined together, are undoubtedly irresistible towards women because of th e contrast between romance and adventure. To complete the advertisements color palette, white font has been incorporated on the black background to ‘pop! ‘ off the page, and capture the viewer's eye.By using these three colors, buyers will commend you on the effective and simplistic understanding of what the product is, and how it can improve their lifestyle. The layout of an advertisement Is crucial when trying to sell any product successfully. Recent studies have shown a pattern forming from viewers when observing an advertisement; majority of the time they will look at the title at the top first, then their eyes scan across the top of the page to finish down to the right hand corner of the page.Therefore, the layout for Perfume's advertisement has been specifically designed to counter these factors. The product has been placed In the bottom right hand corner so that it will be the last thing the viewer will see and member about the advertisement. In the top left hand corner, where they will first read about the advertisement Is the cologne name. The title has been enhanced and bolted so It stands out more than anything else on the page; the title has been selected specifically as the color red to contrast with the black background and link with the significance of color discussed previously. Underneath the cologne title copy. As the reader's eye wanders to the bottom right hand corner, it doesn't matter which way they go, the image of Changing Datum will be inescapable. By using liberty appearance in advertising, majority of people will automatically buy the product due to the fact that, that celebrity wears the product. Changing Datum is an ideal model for your campaign as he represents power, talent, adventure, and romance – all qualities in which majority of women look for in a man.It has been proven that advertisements using attractive males as their cover has gained more attraction to their product. Through the use of attention to de tail in the layout, and incorporation of celebrities, Perfume will achieve superb recognition internationally ND raise sales statistics. The final ingredient in successfully creating an advertisement is language. The slogan â€Å"Be impossible to forget† is a command.Commands work well in ads as gives the customer an instruction, and does not allow any hint of confusion or questioning towards the product. Similarly, the body copy poses a rhetorical question; â€Å"Want to be the one women want? † Rhetorical questions are a clever way for advertisers to capture their audience in a web. Rhetoric's don't allow for an answer, because the answer is obvious. This forces the reader to become involved in the product and enquire more about its' qualities.By capturing the viewer through the use of advertisement techniques in writing, Perfume will be irresistible to read. Target market, color, layout, and language are Just three key ingredients which Toto Communications has thoro ughly examined in order to make your product the best it can be. By using this advertisement and following these techniques, Perfume will be indestructible globally. On behalf of Toto Communications, I personally thank you for your time, and for considering our advertisement for your campaign.

Blood glucose regulation Essay

DISCUSSION 1. Explain how insulin changed plasma glucose concentration over the course of the experiment. The insulin changed the plasma glucose levels by raising dramatically from fasting to the one hour mark, but by hour 3 it droped again to almost the same levels as fasting. The glucagon remained almost the same on throughout the levels except that it lowered a bit 1 hour after the  meal. 2. Explain how glucagon changed plasma glucose concentration over the course of the experiment. Glucagon acts on liver cells to promote breakdown of glycogen into glucose and formation of glucose from lactic acid and certain amino acids. 3. Explain what caused the change in plasma ketone concentration over the course of the experiment. Ketones changed from high during fasting to lower after eating and even after hour three because it first they were needed to generate ATP but droped because they were not needed as much for fuel. 4. Explain how negative feedback caused the changes in plasma insulin concentration observed during the experiment. the level of blood glucose controls secretion of both glucagon and insulin via negative feedback. 5. Explain how negative feedback caused the changes in plasma glucagon concentration observed during the experiment. 6. The insulin/glucagon ratio changed over the course of the experiment indicating changes in glucose storage and changes in ability to increase blood glucose concentration via glycogenolysis and gluconeogenesis. State when glucose storage capability was highest and why. 7. State when glycogenolysis and gluconeogenesis were highest and why. 1 hour post meal because that’s when there was the highest amount of sugar in the blood. 8. Explain how a high blood ketone level helps the body conserve blood  glucose. When the concentration of ketone bodies in the blood rises above normal the ketone bodies, most of which are acids, must buffered. 9. Restate your predictions that were correct and give the data from your experiment that supports them. Restate your predictions that were not correct and correct them, giving the data from your experiment that supports the correction. APPLICATION 1. During exercise, epinephrine and norepinephrine are released from the adrenal medulla. Epinephrine and norepinephrine have the same effect on plasma glucose levels as glucagon. Explain how epinephrine and norepinephrine affect plasma glucose and why this is important during exercise. Epinephrine and norepinephrine will be released by the adrenal medullae in response to stress. During exercise the brain will release epinephrine and norepinephrine because it has been told that the body needs to adjust to the new demand that must be met. Which means that the heart rate needs to increase in order to support itself and work efficiently. 3. The symptoms of diabetes mellitus include high plasma glucose levels and ketoacidosis (blood pH decreases due to increasing levels of ketones). Explain how diabetes causes these symptoms. Diabetic ketoacidosis is a dangerous complication of diabetes mellitus because the chemical balance of the body becomes too acidic.

internal and external negoitating essays

internal and external negoitating essays Internal and External Negotiating .... The Pie Contradiction. When the discussion on this type of topic comes up, it is important to understand several key points. First is the fact that negotiations of this nature are done by one group (or institution) to another group. Now, knowing this it is also safe to assume that groups of people are not a collective of one mind and one thought, and thus the group will not act as one. Inside these groups, many different and sometimes conflicting ideas and interests are bound to hinder a straightforward negotiation. These internal problems creeping into the wood work before the other party has even made in to the table will ultimately create new layers in the bargaining process. This is not to say all internal negotiations are bad. In my opinion if a group will argue between them to smooth out all the potential internal interests and concerns; then it can also be sure that as a group the entire entity was come to the bargaining table with the knowledge that all of its main views have already been addressed. Then as a result the bargainer knows what as a group they would accept and decline. As it was briefly covered in the article the internal bickering within one group does have its downfalls which in the long run hinder the group more then promote it. If certain people within the group have personal agendas such as personal wealth or influence in mind, these views of the few that can go against the optimum deal for the entire group. Then as these people fight to have their views and solutions pushed forward the group may lose more in the long run. (Albeit the few people in the group may come out even stronger.) I believe the key to getting beyond the internal negotiations and out onto the bargaining table with the other party is to as a group not bicker over 1 or 2 minor things, but to look at these deals one pie which may have many different ingredients within it. The pi...

Music Appreciation of Chris Brown Essay Example | Topics and Well Written Essays - 750 words

Music Appreciation of Chris Brown - Essay Example Since Chris Brown ventured in the music industry, he has released several hit songs. Among the songs include the 2005 debut album Chris Brown which produced the top single ‘Run It’ and the second album, Exclusive, which was released in 2007 with top singles, such as ‘Kiss Kiss’ and ‘With You’. In 2008, Chris produced his third album titled ‘Forever’. Later Chris started collaborative music with popular artists like T-Pain, Bow Wow, Lil Mama and Rihanna who he became engaged to, but later separated. According to Thompson, in February 8, 2009, Chris physically assaulted Rihanna, then his girlfriend, a crime which he later pleaded guilty. Chris Brown was handed a five -year probation and also on a community service, besides losing most of his fans. From his childhood, growing while seeing his mother being subjected to physical violence by his stepfather. The experience has literally defined the relation between him and women, particula rly the female artists. Maybe it was out of that respect did Chris Brown not involve most of the female artists in his albums. Since his entry into the hip-hop and R&B entertainment industry, only a few female artists including Rihanna who was his girlfriend had been in his debut albums. It was ironically when in 2009 Chris Brown was charged for assaulting Rihanna- his girlfriend. Brown has been determined to shed off the past and the 2009 assault charges have significantly defined his music career.

The Current System at BAAF Essay Example | Topics and Well Written Essays - 1250 words

The Current System at BAAF - Essay Example In addition, the intranet may be configured to provide email access and web forum that will allow geographically distant office employees to coordinate on the product testing approaches and methodologies. This also entails the establishment of a prompt and organized communication interface for employees to locate and discuss issues with the relevant personnel online. In addition, the intranet may be configured to provide email access and web forum that will allow geographically distant office employees to coordinate on the product testing approaches and methodologies. This also entails the establishment of a prompt and organized communication interface for employees to locate and discuss issues with the relevant personnel online.4.4 Moreover, all the policies, manuals, checklists etc. that are required by employees to carry out their responsibilities, can be kept on the intranet; thus allowing easy access and complete information.4.5 This will enable BAAF to reduce their turn around time for product development; that will ultimately benefit customers and will also result in savings of high magnitude to the company, as it is estimated that for every week saved in R&D, the company gains up to  £ 1 million pounds per year. B) EXTRANET AND ITS LIMITATIONS5. Using Extranet to share information between Pharmaceutical companies5.1 It is estimated that if BAAF works in collaboration with different pharmaceutical companies in the market, they might be able to reduce the amount of work by sharing information with other companies; and eliminating the need to do everything themselves.  5.2 In order for that to happen, the company can establish an extranet. Wikipedia compares extranets with intranets by stating that an extranet is similar to an intranet with the difference that intranets are generally limited to the employees while extranets can be accessed by outsiders including customers, suppliers and other authorized parties. The detailed comparison can be seen at < http://en.wikipedia.org/wiki/Intranet>.5.3 However, using extranets to share information over the network has some disadvantages that may prove to be critical to the company’s interests.