HM Entering Australia - 2778 Words

Executive Summary Table of Contents Introduction – Hennes and Mauritz (HM) was first established in 1947 and have since expanded internationally and currently operate in 34 countries (HM, 2009). As HM continues to expand every year, the following report has chosen Australia as the new market, where analysis has been conducted to provide HM with recommendations of which market entry method they should adopt and the threats and issues they must overcome to be able to succeed. 1.0 - Country Analysis – Australia For the purpose of this report HM (Hennes Mauritz) has chosen Australia as the foreign country in which they wish to enter and introduce their products. Australia is the largest island, however, is also the†¦show more content†¦Therefore, for the purpose of this report, two specific market segments have been selected and profiled to provide an overview of which segments HM should specially target when launching in Melbourne. 3.1 – Profile One – Women s outwear segment The foremost market segment that HM should target would be the women s outerwear segment which includes all garments from tops to blouses to jackets (REFERENCE). Main reason being, this market segment is reasonably profitable with a Retail Value of over $3000 million (Refer to figure XX), where women have traditionally been the dominate consumer in the clothing and footwear industry (REFERENCE). However, there appears to be a new social trend where men are becoming more fashion-minded and are also looking for cheaper options (REFERENCE). In recent times, there has been a change in preference for young women, where they do not only demand for high quality yet fashionable products, it must also be low priced (REFERENCE). HM should then be able to target this segment, as the company s core concept coincides with this new trend. Where HM s women s clothing are designed for women of all ages who are fashion minded, where its product line includes â€Å"everything from modern basics to ta ilored classics, sportswear, maternity clothes and cutting-edge fashion.† (HM, 2008, pg. 17). However, for the purpose of this report and to make it easier to target, the primary segment will be young women aged 18 to 24, while theShow MoreRelatedH M : The World s Third Biggest Fashion Retailer979 Words   |  4 PagesHM Introduction HM is the world’s second-biggest fashion retailer which first store opened in Vasteras, Sweden in 1947(ThisisMoney, 2015). This essay will demonstrate in terms of the Porter’s â€Å"Five Forces of competition Analysis† with the SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis and a briefly recommendation. These factors will discuss in turn. The PESTEL analysis will be append in this essay. Five Forces of Competition Analysis The Threat of Entry As the suppliers are easyRead MoreEntrepreneurship Case.. the Foreign Proposal1620 Words   |  7 PagesLECTURER  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   :  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     DR. WONG WAI NAM EDGAR’S BUSINESS What type of arrangement is Edgar using in his business dealings with the firms in Australia, Singapore and Dubai? Be complete with your answers. Edgar sells its products to different parts of the world through a contractual agreement. Edgar has a strong association in Australia, Singapore and Dubai to sell its products on the market. Partnership means a relationship of two or more entities conducting business for mutual benefitsRead MoreEntrepreneurship Case.. the Foreign Proposal1605 Words   |  7 PagesLECTURER  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   :  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     DR. WONG WAI NAM EDGAR’S BUSINESS What type of arrangement is Edgar using in his business dealings with the firms in Australia, Singapore and Dubai? Be complete with your answers. Edgar sells its products to different parts of the world through a contractual agreement. Edgar has a strong association in Australia, Singapore and Dubai to sell its products on the market. Partnership means a relationship of two or more entities conducting business for mutual benefitsRead MoreGlobal Business: International Business Concepts Theories - Impact of Globalisation on Retail in Australia2525 Words   |  11 Pagesï » ¿ESSAY International Business Concepts Theories This paper references two recent newspaper articles, which focus on the rise of online retail in Australia and the decision of global retail giants to enter the Australian marketplace respectively. The paper aims to identify and discuss the implications for the Australian government, Australian businesses, particularly within the retail sector, as well as implications for international businesses which have been highlighted through these articlesRead MoreThe Downfalls of Topshop1059 Words   |  4 PagesForeign The greatest threat that opposes the continuing expansion of Topshop in the North American market is the already dominant presence of other brands that carry the same fashion consistencies. For instance, HM offer similar clothing styles and are very inexpensive. In comparison to HM, there are many other popular retailers carrying products of similar style, such as Zara, Guess, etc. The industry is highly competitive and highly concentrated. Newly entered foreign competitors such as UnigloRead MoreMichael Attenborough’s Macbeth at the Playhouse by Queensland Theatre Company1199 Words   |  5 Pagesreview in The Australian stating that this performance had a â€Å"chilling relevance in a modern world where Machiavellian ambition, political manoeuvrings by the -unworthy and sheer, out-of- ¬control venality can still be found in public life.† (Buzzacot, M. 2014) Having a cast of up-and-comers and renowned actors definitely added variety to the cast of this piece. Yet, as Attenborough himself noted in an interview with Queensland Theatre Company (2014) that in reference to their roles â€Å"the actor needsRead MoreAn International Student At Swinburne University1615 Words   |  7 Pagesways, such as age, gender, social status, disability, sexual orientation, religion, ethnicity and culture (Kossek, Lobel Brown, 2005). Nowadays, diversity has increasingly become the most valuable aspect of HRM areas. Develop countries such as Australia and New Zealand hold multicultural workforce as one of the most important dimension of diversity, where there are a large number of international migrants with different cultural backgrounds (Shen, Chanda, D’Netto Monga, 2009). Studies from McLeodRead MoreEssay on Literature Review for Nursing Researh1357 Words   |  6 Pages12-14. Tzeng, H. and Yin, C. (2009). Relationship between call light use and response time and inpatient falls in acute care settings. Journal of Clinical Nursing, 18(23), 3333-3341. Olrich, T., Kalman, M., and Nigolian, C. Hourly rounding (2012). A replication study. MEDSURG Nursing, 21(1), 23-26. Meade, C., Bursell, A., and Ketelsen, L. (2006). Efects of nursing rounds on patients’ call light use, satisfaction, and safety. American Journal of Nursing, 106(9), 58-70. Assi, M. et al (2008)Read MoreAustria ´s Future Policies on Mandatory Detention579 Words   |  2 PagesIn Australia, research involving the participation of humans must be conducted in accordance with agreed ethical considerations as set out in the National Statement on Ethical Conduct in Research Involving Humans (NHMRC 1999). Research on asylum seekers and refugees has not always been morally neutral. Policies current for Australia’s immigration are passionately debated in today’s society. Defining ethical responsibilities for our research is complex when working with exposed populations and differentRead MoreGap In Prisons1034 Words   |  5 Pagesthat punishment only is not, the important part of criminal justice system. Now, correctional services all around the world is appreciating the importance of providing the prisoners with appropriate guidance and services that can assist them in re-entering the society in a better and more effective way post release fro m the prisons. Rehabilitation is not only a more humane approach toward criminal justice, but also cost effective and beneficial for prisoners and society at a large. (Law Dictionary:

Native Americans And The American Dream - 1640 Words

The United States of America is a country founded on the dreams of foreigners (pilgrims) and a symbol of freedom and a new life. According to the Department of Homeland Security, in 2012, there were 484,072 new, legal entries into the United States†¦ (Batalova, Terrazas). The Times Tribune states, â€Å"There perhaps are no greater dreamers than immigrants, who often leave behind everything to build new lives in the United States† (Lockwood). Like many Americans today, a prosperous life is something many immigrant families endeavor to achieve. Whether you are native to this land or a legal immigrant, many are pursuing the idea of the American dream. Whereas every dream may be different, the journey to each dream becomes a discovery that is both†¦show more content†¦Viewing her mothers’ breast as a resource of nourishment, Hogan’s reference to her mothers’ breasts reveals the burden and responsibility her mother carried while caring for her f amily. Both Hogan’s mother and father reveal not only their role in the family, but the difficulty in fulfilling their family obligations. Through just a glance of their life, Hogan demonstrates the difficulties through a thorough description of her parents and the visible affects that took place in the family. Though Shteyngart takes a different angle in his text â€Å"Sixty-Nine Cents†, he likewise shares the hardships of an immigrant life. In love with the idea of America, Shteyngart’s family moved and opened new opportunities. â€Å"Even my parents, however, as uncritically in love with America as only immigrants can be, could not resist the iconic pull of Florida, the call of the beach and the Mouse.† (Shteyngart 54). Seizing a long-established American experience, Shteyngart is pulled into an eye-opening encounter that allows him a moment of reflection. of a former life. â€Å"The Yugoslav motel was an unquestioned paradise, a lucky coda to a set of difficult lives.† (Shteyngart 54). Remembering his former life, Shteyngart delicately describes a rundown motel as paradise and quickly connects his fortunate end as an alternative. He also takes a moment to recognize his growing fear of the old life always looming just around the corner and still soShow MoreRelatedNative Immigrants And The American Dream1488 Words   |  6 PagesThe 1900s hit hard for the generation of Asians that came to America, and for future generations to come. Many of the immigrants were either Japanese, Chinese, Korean, Filipino, Vietnamese, or Indian. The term Asian American tied these groups of people together for political reasons. After the earthquake of 1906, Asian immigrants were granted access if they were related to a citizen in America. This exception caused records to be falsified. These people were referred to as â€Å"paper sons/daughters.†Read MoreNative American Culture: The Story Behind the Dream Catchers Essay1314 Words   |   6 PagesNative American Dream Catchers Trashon Pelton University of Central Oklahoma As a unit in social studies I would investigate the culture of the Native Americans. Native Americans have a wide range of art because of the many tribes that make up the Native American culture. Their art ranges from paintings, jewelry making, sculptures, pottery, masks, drums, totem poles, beadwork etc. I find Native American culture interesting. I am Native American myself and I enjoy learning and finding new thingsRead MoreThe American Dream from the Immigrants Perspective1625 Words   |  6 PagesMy Question, The conception of the American Dream, I believe is different among native-born Americans and immigrants. Everyone desires to become successful in life and many people will stop at nothing to achieve it. In my case, by moving to the United States, I now have the opportunity to live the American Dream, but my definition may differ from everyone else’s. I believe that The American Dream for Immigrants means getting a good education, working hard, family support, willing to adapt to a newRead MoreRed Convertible1014 Words   |  5 Pagesthe â€Å"American Dream† Word Count: 1013 The â€Å"American Dream†, an idea that success, freedom and equality exists according to each mans capabilities regardless of social status and ethnicity, is one that appeals to every American from all walks of life. After the Great Depression, the importance of realizing success, freedom and equality became a priority in the lives of many, including the Native Americans. TheRead MoreCultural Awareness : Native American1349 Words   |  6 PagesAwareness: Native American’s When Christopher Columbus landed in America he thought he landed in the East Indies, but it was the West Indies instead. 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He was the some of a merchant and was self-educated, and through all of this, he is able to pursue his dream of being a successful navigator by travellingRead MoreThe Lone Ranger And Tonto Fistfight In Heaven Analysis993 Words   |  4 PagesThe Wrong American Dream: Struggling to Assimilate in â€Å"The Lone Ranger and Tonto Fist Fight in Heaven† â€Å"Kill the Indian and save the Man,† sounds more like something out of a dystopian novel than an educational campaign slogan, but in 1887 those were the words chosen by Army Lt. Richard Henry Pratt to garner public support for government’s attempt to forcefully â€Å"Americanize† Native Americans. Native Americans that survived violence were coerced into wearing white man’s clothes, cutting their hairRead MoreSherman Alexie s A Native American859 Words   |  4 Pagesnegatively affected the Native American people’s culture, politics, religion, economy, and population. Sherman Alexie’s This Is What It Means to Say Phoenix, Arizona is a story about the suffering, current social problems, and hope for a new beginning for the Native American people. Alexie, a Native American himself, skillfully narrates Victor and Thomas’s journey to recover Victor father’s ashes from Phoenix, Arizona, reflecting on the many challenges and difficulties from Native Americans inside the reservationsRead MoreNative American Education Essay907 Words   |  4 PagesThe modern American society is best defined by its education. The â€Å"American dream† is founded on going to school, getting a good job, and becoming successful. Ironically, the actual native peoples of this country are actually the least likely to attain this dream. The largest obstacle they face is lack of proper education. The standard educational practices being used for the instruction of Native American peoples is not effective. There are many pieces to this road-block, and many solutionsRead MoreNative Americans Ways Can Be Super Spiritual1700 Words   |  7 Pages Native Americans ways can be super spiritual. I find the Native American one of the most interesting cultural, but it happens they are the least I known about. I want to focus on is the traditions, rituals and mystics as well. Native Americans cultures and traditions are related to specific individual tribes. These are the indigenous people of North America. I will discuss the Lakota Sundance first and the healing rituals scared Native American ways. Native Americans believe in the Great Spirit

Marriage Is It in Crisis Free Essays

Marriage in America Burin Bianca Ramirez October 11, 2012 Marriage: Is It In Crisis? In America, it is the traditional thing to do to get married to someone in order to spend the rest of your life with. Someone to go through the ups and downs of life with, someone to be there to support you no matter what, and even in most marriages someone to have children with and to create a family. All these are perfect examples of why people get married, so why wouldn’t you want all of these things in your life? Well society as we know it today is declining in all aspects including, economics, the work force, and even health care. We will write a custom essay sample on Marriage: Is It in Crisis? or any similar topic only for you Order Now It is no wonder why people have come to the realization that marriage is in crisis because of everything that is going on around us. In the articles I read, â€Å"The Marriage Crisis†, â€Å"Pimp My Bride† and â€Å"Few Good Men† there are different viewpoints and takes on my marriage is in trouble. The most important points I will be making and elaborating on in this passage about why marriage in in crisis today will be the realization people are coming to about a worthy marriage, how the media portrays marriage, and the economic and emotional state of marriage. While explaining these points we will ask ourselves, is marriage in crisis? In the earlier 1900s people were getting married for usually one reason: Stability. Times were hard back then and the only way people could make a living was if they had a â€Å"partner† to help out with a household/farm while the other spouse went out in the work force to earn a living and put food on the table. Having someone help you out with things at home makes things easier and that’s why they formed almost a business like partnership. In the article â€Å"The Marriage Crisis†, it explains the declining of marriage and the rising of cohabitation. This brings up my first point which is the realization people are coming to about a worthy marriage. In other words, people can now fend on their own, especially woman. Today, women have more rights and are able to participate in the work force just as much as men are. Woman are more independent now more than ever before and because of this they don’t need to force themselves in a marriage they don’t want to be in just so they are financially stable. This is why cohabitation exists. People want to know a person for a long time before they make any commitment and rush into a marriage without fully knowing the good and bad in a person. In addition to women’s rights, marriage is declining because women also have the power of education. Women are now getting degrees, making their own money (not having to rely on a man), and gaining a sense of personal fulfillment and to some women personal fulfillment is a lot more rewarding than fulfillment from a marriage. On the topic of marriage and society now, media comes into play. Technology has emerged excessively in the last decade, and with technology comes media. Of course there are many different sources of media but we’ll just focus of television. In the article â€Å"Pimp My Bride†, the author Judith Halberstam explains the world of marriage on reality television based program. She includes shows like The Bachelor, Average Joe, and Joe Millionaire. All these shows portray one message: how marriage is outside of normal society which includes financial responsibilities, children, families, work, and other outside conflicts that usually affect a normal relationship/marriage. Halberstam explains how these reality television shows are known as â€Å"survival of the cutest† where these shows are simply based on looks, although they try to mix in personality with it, it usually doesn’t work that way. Shows like The Bachelor are scripted programs that only get our hopes up and make us think that marriage is perfect and nothing gets in the way of that relationship. Well that is totally wrong. What they don’t show is how marriage really is outside of that program. Usually with these shows, once the couple returns back to reality and to their normal lives, the relationship rarely lasts because conflicts that normal couples go through are suddenly hitting them and they realize that the perfect relationship they had before is not going to work in reality. This is why it is important to realize that these are just shows and you need to be smarter than to believe that your relationship/marriage is going to be as perfect as the ones you see on television. Those shows are strictly for entertainment purposes. Stepping aside from reality television marriages, and their â€Å"perfect† relationships, there is a need to talk about the reality of marriage. Do people get married? Of course they do. Do people get divorced? Of course they do. Why? When you marry someone it is because at that time you can see spending the rest of your life with them, but things can change and people can change and if you can’t seem to accept those changes divorce is usually the answer to get away from that and that is perfectly okay. I am a firm believer that if you are not happy in your marriage you have the right to divorce. I understand the spiritual side of marriage and how that can be a process and that there needs to be an appropriate reason for an annulment but overall people still have the right to break off a marriage that isn’t happy anymore. Why spend the rest of your life with someone you can’t be fully happy with, that is just making yourself suffer and can affect you in many different ways. If you do get divorced, you can always remarry and hopefully find your soul mate. On the other hand, remarrying is not for everyone. In the article â€Å"Few Good Men†, we notice a focus on single low-income women and their views about marriage. In their eyes marriage is more of a risk than a reward because they feel that nothing is certain or promised in a marriage. With all the hardships they already have to go through now, having a marriage in which the husband beats them, abuses their children, who is controlling, or is unfaithful is just not worth the risk, and they’d rather stay single and fend for themselves rather than depend on someone who is not suitable for them. Now, they are not saying that they wouldn’t marry a man; he just has to be the right one, and to be completely honest there aren’t a lot of those kinds of men left. Marriages in low-income couples are not likely to last because of affordability, respectability, trust and control. Low-income couples sometimes do not work out because they depend of both the husbands and wife’s income. If a husband were to lose or quit his job the amount of necessities they can afford is very little. And when you add children to a household with two parents but only one income in an already low-income marriage, there is only enough supplies to go around for the children and very little left for the one providing and the one that is jobless, in this case the husband, is the one that doesn’t get anything which leads to marriages falling apart. In communities that are low-income based you would think that people there would not take marriage seriously but that is not the case. Women in those communities think of marriage as a â€Å"sacred† thing and they take it seriously. They all want that big, huge wedding that is magical just like everyone else. So they stray away from marriage because they’d rather not have a marriage in which the partner doesn’t take it seriously enough and doesn’t meet their expectations. Trust is also a big reason why women in these communities aren’t getting married. They simply just cannot trust men enough to marry them. They explain that at the end of the day â€Å"men will be men† and engage in an outside affair with another woman, and they will not put up with someone who is unfaithful. They also cannot trust them with handling money. It is not fair to the hard working women who are trying to pay the bills when the husband is spending their money on junk when they should be saving up and keeping that money handy for their children. And lastly, women feel that they cannot trust their husbands with their children. In the communities that they live in things like drugs and narcotics are easy to get a hold of and the women fear that the husband could be exposing their children to drugs and sadly, even sexually abusing their children. These make up all of the characteristics as to why poor women don’t marry. Based upon the evidence provided by the authors and their articles, I do in a way think that marriage is in crisis. People have such high expectations in what they want their marriage to be like, and they should aim for something high. In everything that is going on in the world now, people are entitled to be in a happy marriage. Now, I am not totally convinced that marriage is in crisis. For those that do get married usually do it for the right reason: to be with the one you love for the rest of your life. Those marriages, I feel, are not in crisis. They understand the true meaning of loving someone unconditionally and they want to be in a marriage. So I other words, those who marry and don’t take it seriously are the ones that have marriages in crisis, but those who value marriage as a scared union help me believe that a happy marriage is still out there and it can be something to look forward to. In conclusion, society view marriage is in crisis because of all the changes that are going on around us and how it affects the institution of marriage. Economics and the work force take a toll on marriage today and put a strain on some aspects of marriage. People realizing the worthiness of a good marriage and the expectations they have on marriage has affected the decline of marriage and couples found cohabitation as an alternative of marriage. Media has affected the institution of marriage immensely through the works of reality television and how they portray marriage in a â€Å"fantasy world† rather than the real world. And lastly, marriage in low-income based communities is declining because of characteristics such as affordability, respectability, trust and control. So in essence, is marriage in crisis? I believe there is not right answer simply because the marriages in which the couple does not take the union seriously does put the institution of marriage in crisis but the few marriages that are perfectly happy are the ones to look up to and strive towards later on in life. How to cite Marriage: Is It in Crisis?, Essay examples

Product and Marketing Of Metabical Samples †MyAssignmenthelp.com

Question: Discuss about the Product and Marketing Of Metabical. Answer: Metabical is a well-known brand that has produced a revolutionary weight-loss drug. The company has been able to create a niche in the market with its focus on product. The company has been able to develop unique product that is difficult to imitate. The primary target audience for the company overweight females. The company also target male customers who are obese. However, the prime target audience for the organizations is the overweight female customers in the age group of 25 to 65 years. The decision making process in the organization in terms of target audience is driven by the senior leadership team. The senior leadership team in consultation with themarketing team has defined the target audience. The organization, Metabical operates in a niche market and the organization realizes the importance of Segmentation, Targeting and Positioning. There are various ways or variables to segment the market. Some organizations would segment the market on the basis of demographic and some o rganizations would segment the market on the basis of income level of consumers. Metabical has primarily used the three key variables to segment the market. The first variable is the demographic profile of people. The company wants to target the female people who are in the age group of 35 to 65 years. The second variable of segmentation is the income status. The company realizes that not all the consumers would be able to afford the products (Cross Belich, 2015). Therefore, the company has segmented the market on the basis of income level and it want to target the people with the income between $30,000 and $50,000. The third and the most important segmentation variable for organization is the behavioral variable. The company wants to target the people who are conscious about their weight and wants to reduce the weight. The segmentation on the basis of behavioral aspect has enabled the organization to reach the specific target audience that want to lose 10 to 30 pounds. It can be said that the company has been able to create a unique position in the market. This has been possible with its continuous focus in research and development for product development. It is suggested that the company should continue to use the same strategy of unique product development to maintain its differential position in the market (Kim Kumar, 2012). The advantage with strategy is that the competitors would not be able to copy the product and hence Metabical would be able to maintain its leadership position in the market. Once the segmentation and targeting strategy is devised the nest step is to develop the positioning strategy. It is recommended that the organization should have the positioning of product advantage. The consumers should be able to associate Metabical with unique and beneficial products. As far as the communication strategy is considered, it is recommended that Metabical should heavily focus on social media as part of their communication strategy (Kerzner, 2013). The management should realize the fact that its target audience is heavily active on the social media networks like FB and Twitter. Therefore, it would make sense for the organizations to target the audience on social media platforms (Muller Humm, 2014). It is recommended that the organization should slightly change its proposed budget for Integrated Media Communication. The change in the budget should be observed under thedigital marketing (Ramsaran-Fowdar, 2013). It is recommended that the organization should increase its focus on digital marketing. In fact, within digital marketing the company should spend the most of budget towards FB marketing followed by mobile advertisements. The 12 months timeline for the communication strategy can be shown as: M1 M2 M3 M4 M5 M6 M7 M8 M9 M10 M11 M12 Initial Assessment Framework Development Establish Marketing Objectives Marketing Strategies Implementation Specific Focus on Social Media and Digital Marketing The segment for the company to target is the female audiences in the age group of 35 to 65 years that are overweight are cautious about their health and fitness. These audience should be targeted for maximum ROI and should be targeted along the year with digital marketing tools and social media strategies. References Cross, J.C., Belich, T.J. and Rudelius, W., 2015. How marketing managers use market segmentation: An exploratory study. InProceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference(pp. 531-536). Springer, Cham. Muller, H. and Hamm, U., 2014. Stability of market segmentation with cluster analysisA methodological approach.Food Quality and Preference,34, pp.70-78. Kim, D. Y., Kumar, V., Kumar, U. (2012). Relationship between quality management practices and innovation.Journal of Operations Management,30(4), 295-315. Kerzner, H. (2013).Project management: a systems approach to planning, scheduling, and controlling. John Wiley Sons. Ramsaran-Fowdar, R.R. and Fowdar, S., 2013. The implications of Facebook marketing for organizations.Contemporary Management Research,9(1), p.73.