Marketing of Canon and Nikon

??????(??) ? ??A comparative teaching of the merchandise Strategy of photographic camera Products of Canon and Nikon ???????????????????? ? ?? ???????? ? ?? ?? ? ?? ?? ????? ??? 2011? 5? 22? A Comparative Study of the Marketing Strategy of Camera Products of Canon and Nikon ???????????????????? outline In lands visualise industry, Canon and Nikon nuclear number 18 both multinational corporations renowned for their record dating back nearly a hundred years. aft(prenominal) enduring years of effort, they have gained with child(p) margin in the industry, whether in terms of technology or market share. Their cameras and their affiliate products scram household names, enjoying a gamy brand prestige. However, since the high fertilization in the imaging industry, their developments are always accompanied by competitions from each other or their counterparts. The competition, as we can observe, is all-around(prenominal) and complicated which requires elaborated trade maneuver. Without merchandising, Canon and Nikon are non possible to be listed as big names of the imaging industry. Their marketing philosophies worth our study. The constitution is based on marketing theories. Through a proportional study of Canon and Nikons marketing strategies, the paper gives an shrewdness into their product update and promotion, investigate and development, pricing strategies, etc.

Keywords Imaging pains Canon Nikon Marketing Strate gy ??????????????????????????????????????! ???????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????? ??? ???? ?? ?? ???? CONTENT Chapter 1 Introduction2 Chapter 2 writings analyse and Methodology3 1.1Literature Review3 1.2Methodology4 Chapter 3 Comparisons of Marketing...If you want to get a full essay, battle array it on our website: BestEssayCheap.com

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